Personal Branding

18th December 2012

(defineyourdiva, 2012)

What is A Brand?

As mentioned on sa.sc, 2012 website, it is a trademark or a distinctive name identifying a product or manufacturer. 

What is Personal Branding?

The significance of personal branding is surrounded mainly with Confidence.

Personal Branding is about unearthing what is unique and different about you and allowing every one to know it. (SCHAWBEL, D. (2009))

Personal Branding involves the process by which a person differentiates themselves by identifying and articulating their unique value proposition. (SCHAWBEL, D. (2009))

One of the main aspects of Personal Branding is the "Visibility". This is the ability to clearly display your values to the outside world. Opportunities for advancement and success will arise through your connections and visibility that is being created through repetition and strategic placement of Brand Messaging. 

Personal Branding is all about:

• Taking control of your image
• Know what you have to offer to the world, to the society and to the mrket.
• Know what makes you different from the rest of the people
• Know what makes you stand out and be recognized and remembered.

Developing Personal Branding:

  3 easy steps -

1. Take time to know yourself
2. Donot be the person whom the other people want you to be
3. If you are with attribution - you will not be successful with this alone.

My Personal Brand

 My personal brand denotes :

• Good Memory
• Creativity
• Straightforwardness
• Goes forward and never turn back
• Living with the nature

Reference List

1. SCHAWBEL, D. (2009). Me 2.0: build a powerful brand to achieve career success. New York, Kaplan Pub.
2. http://www.esp-conference.de/handouts.pdf

Image List
1. http://investsrilanka.blogspot.com/2011/07/first-ever-census-of-elephants-in-sri.html